I concepted a series of sell kits to launch OtterBox UnlimitEd, a case system engineered to protect against the wear and tear of the K-12 classroom, alleviating the worries of investment and bringing technology into the hands of every student. The designs also became the basis for the digital presence of the program.
Torke Coffee Roasting Co
A local Sheboygan coffee roastery asked me to explore their family-crafted roots in a packaging refresh.
Oster wanted a complete overhaul of their pet line, from shampoos to beds to brushes. Luckily, turning the agency into a pet photo studio and asking co-workers to bring their furry friends in was not a tough request (or a bad way to spend a couple days).
OtterBox Screen Protection
Using the brand's namesake, I created a playful concept for a new product launch.
Nourish Pet Products
Nourish, owned by Oster, is a line of pet grooming products dedicated to helping shelter dogs across the country. A packaging refresh was the perfect opportunity to deliver the story (and makeover!) of a rescued dog while reinforcing their buy-one, donate-one mission. The look then carried into digital and tradeshow executions.
This trusted and reliable appliance company was starting to feel a bit too reliable. Oster wanted a reinvention of their brand that would read as modern and fresh. We introduced the “Make it Fresh” campaign that lived in packaging, retail, social and PR to give Oster some color, excitement and fun.