EVENT LOOK & FEEL, EXPERIENTIAL DEVELOPMENT, COLLATERAL, PRINT, DIGITAL, OUTDOOR.
We took the #1 selling case for smartphones and tablets on the road with the OtterTour–a 73 day trek demonstrating protection in a fun and hands-on way. Festivalgoers across the US were invited to become “case-testers,” interacting with the brand where and when they needed it most. I led a small team in planning every aspect of the tour from concept to day-of execution, resulting in a multi-award winning experience now in its third year.
Davey Awards—2015 Silver Award Recipient for Integrated Campaign – Promotional Branding
Chicago Addy Awards—2016 Silver Award Recipient for Branded Content and Entertainment
Team: ACD/Art Director: Bianca Bertolini // Copywriter: Christina Honan // Art Director: Natalie Valliere-Kelley