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OtterBox at CES

EVENT FOOTPRINT DESIGN & EXPERIENTIAL DEVELOPMENT, SHOW COLLATERAL, PRINT.

Our goal when bringing OtterBox to the International Consumer Electronics Show was changing perceptions. Using the massive stage of the show, I helped OtterBox design a space and experience that reinvented their image from ‘big and bulky’ to sleek, slim and built for everyone. The result was OtterBox's largest, most-visited footprint yet.

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Team: Creative Director: Janson Straub // ACD/Art Director: Bianca Bertolini // Copywriter: Christina Honan // Art Director: Natalie Valliere-Kelley

© 2017 Bianca Bertolini