MillerCoors Quality Campaign

TV, PRINT, OUTDOOR, BRANDED CONTENT, DIGITAL, SOCIAL.

With the rise in popularity of local craft brews, MillerCoors sought to reignite the enjoyment people have taken for over a century in their classic beers. What better way to tell that story than to go to their 8 brewing communities nationwide. Gathering stories from the people I met: from a fourth-generation barley farmer to a decades long ballpark beer vendor to a team dedicated to turning brewery waste water into green energy–I could see the passion for this company, and its beers, runs deep. The results became a multi-channel campaign that was a celebration of MillerCoors and its partners, employees and fans.

We created a series of TV spots and branded content that showed the bonds between MillerCoors
and their employees, partners and fellow community members.

I then brought these stories into print and out-of-home.

Continuing to celebrate our local connections, I created murals in the Milwaukee
market with an insider nod to residents.

Team: Creative Director: Jean Purcell // ACD/Art Director: Bianca Bertolini // Copywriter: Heather Robertson // Producer: Carla Englof // Director: Jason Lindsey // Photographer: Matthew Rivera // Editor: Andy Ramsey