Leinenkugel's had not tended to their brand hygiene in over a decade and were in need of a guide to be the touchpoint for everyone who works with the brand. I saw this as an opportunity to craft a brand guide that would capture their inclusive and fun spirit. The guide itself looks handcrafted, personal and approachable with handwritten notes and real textures. I worked on every element of this unique project: art, copy and strategy.
Team: Creative Director: Tom Gorton // ACD/Art Director: Bianca Bertolini // Copywriter: Mark DiPietro